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The Origin of the Blue Square
In March 2023, the Blue Square launched as the universal symbol of unity in the fight against hate
The Symbolism
In its debut, The Blue Square took up
2.4%
of viewers’ television screens
This represents the small % of the U.S. population that Jewish people make up—and exemplifies that Jews are disproportionately victims of 68% of all religious hate crimes.
Introducing the Blue Square
Established as the universal symbol of unity, the Blue Square is worn and shared by celebrities, government leaders, and social media influencers to raise awareness and build a coalition of upstanders in the fight against Jewish and all hate.
#StandUpToJewishHate #🟦
The campaign has reached
178M
with 17B+ impressions
When launched in March of 2023, the Blue Square took over Times Square and was featured across NBC on the Kelly Clarkson Show, The Voice, TODAY, and Watch What Happens Live, reaching millions of Americans.
Blue Squares in the World
We reach a wide audience through an always-on mass media approach with our empathy-building television ads, robust social media activity, and strong influencer partnerships.
